CASO Studio
Get your product research right for product-market fit and growth
CASO Studio is a global design strategy and product research consultancy firm for product, experience, and service development with an emphasis on human-centric and ethical AI practices.
CASO Studio helps clients get their product fit right with industry-leading human-centered research and analysis.
CASO Studio services focus on customer problem identification & market fit, product iteration & strategy, and AI readiness.
Problem identification & market fit
Research to understand customer needs, product opportunities and market fit. Evaluation of concepts, prototypes and early products.
Product iteration & strategy
Identification of new market opportunities and evolving product strategy.
Al readiness check
Al-readiness assessment focused on explainability, bias mitigation, trust, user interaction, and ’graceful failure’.
From exploratory research to usability evaluations, CASO Studio’s research-powered insights and strategies create value for different clients worldwide.
Understanding needs & opportunities in multi-layered B2B ecosystems including decision makers, admins, end customers & other stakeholders.
Discovering & explaining consumer needs and expectations for digital & physical products, as well as services that span both.
Leveraging experience in human-centric AI to guide research & design of personalized algorithms, explainability, and responsible AI.
Impact evaluations and policy/program innovation for social and government initiatives.
CASO Studio‘s mixed-methods toolkit blends deep quantitative & qualitative proficiency with consulting experience to deliver expert & relevant solutions.
Qualitative research
- Interviews
- Focus groups
- Usability tests
- Ethnographies
- Journey maps
- Card sorts
Quantitative research
- Market Research
- Surveys
- A/B testing
- Behavioral data analysis
Workshops
Collaborative innovation workshops grounded in human—centered research
Why us? A woman-led business, CASO Studio combines global expertise, rigorous & responsive practices, multi-cultural perspective and a sense of curiosity to deliver powerful results.
Rigorous and responsive
We adapt industry—leading practices to your startup setting to get rigorous research results.
Al-immersed
We have expertise providing insights for teams launching Al—powered consumer and business products.
Culturally relevant
We are a multicultural and multilingual team with research fluency across languages, geographies and cultural contexts.
We’re Caroline and Sofia, the researchers behind CASO Studio. Our paths first crossed in Silicon Valley, where we spent years at innovative companies and research institutions including Grammarly, Uber, IDEO, and Stanford University.
Most recently, we worked together on research projects to inform human—centered algorithms and AI innovation.
We have joined forces to bring our expertise to a global market, in—person and remotely.
Caroline is an empathic, collaborative researcher and with 15+ years of experience in qualitative user research and innovation projects.
Sofia is a mixed methods researcher who loves to combine quantitative and qualitative research, finding the most rigorous ways to elicit answers for complex product, policy, and design questions.
We’d love to hear from you! Whether you have a project or just want to know more, reach out and let’s connect.